A well-informed public is vital to the success of the Stormwater Management Program. Greater pollution reduction is achieved when the public is aware of what is expected of them and of others in the community. Public understanding is especially beneficial if MS4 operators initiate new funding sources or seek volunteers to help implement the Stormwater Management Program. A successful Stormwater Management Program involves encouraging public buy-in, assigning responsibilities for public outreach planning and implementation, providing ongoing technical and procedural training, and building performance standards into job descriptions.
Plan and conduct an ongoing public education and outreach program that describes:
- The impacts of stormwater discharges on waterbodies;
- The pollutants of concern and their sources; and
- Steps that contributors of stormwater and non-stormwater discharges can take to reduce the pollutants.
Develop measurable goals and select appropriate education and outreach activities to ensure the reduction of all pollutants of concern in stormwater discharges to the maximum extent practicable.
Citizens, municipal officials, and other groups understand the impact of stormwater runoff on local waters, including which pollutants cause the greatest threat, and are aware of their own role in reaching pollution reduction goals.
Citizens, municipal officials, and other groups are familiar with the Stormwater Management Program.
Citizens, municipal officials, and other groups support Stormwater Management Program activities and take actions to meet program goals.